It’s an American vintage-inspired women’s knitwear brand instantly recognisable by the over sized heart motif. WILDFOX’s popularity amongst the fashion world has created a huge demand for romantic motifs and texts based on love for the forthcoming Autumn Winter 2013 season.
The musician Jimmy Sommers is the CEO of Wildfox and the founders are childhood friends Emily Faulstitch and Kimberley Gordon and is inspired by their childhood and friendship. In their own words “Wildfox is for the dreamers, for the lovers, for the skinny dippers, for the barefoot explorers, for late night chocolate eaters; it is for people everywhere who believe in love and believe in themselves’’.
In other words it’s definitely for us. Is it for you?